And, HHS will continue to ramp up community outreach efforts to bring pop-up clinics to regions with lower vaccine uptake, including a pop-up vaccination clinic with Healthy Trucking of America at the NASCAR Cup Series Championship in Arizona. HHS will launch this tour on October 26 with a virtual event featuring Administration officials and others to share information and encourage schools, community-based organizations, faith-based organizations, employers and others to host their own vaccination events. As part of this tour, HHS will work with national and community-based organizations and others to reach families where they are with information on COVID-19 vaccines, and will host pop-up vaccination events and distribute toolkits at venues such as Head Start provider locations, nursing homes, and community health centers around the country. HHS will launch the #VaxUpAmerica Family Vaccine Tour, a new push to encourage families to get the updated COVID-19 vaccine for maximum protection going into the winter and holiday season.The ads highlight the importance of getting the updated vaccine to protect the ones we love and the protection the updated COVID-19 vaccines offer against Omicron. And, new social and digital ads will run on Facebook, Twitter, Pinterest, Snapchat, and Reddit. New print, radio, digital, and social ads will run in 25 markets to reach Asian American, Native Hawaiian, and Pacific Islander audiences in seven languages. New football and country music-themed radio ads geared at reaching rural communities will run in 15 local markets. Department of Health and Human Services (HHS) is launching new national and local TV, radio and print ads geared at reaching Black and Latino audiences in more than 30 markets in English and Spanish. Reaching high-risk Americans, including seniors, through targeted education and engagement efforts:. Today, the President will announce the following actions: And, if they do get sick, there are widely available and easily accessible treatments that reduce the severity of illness, keep people out of the hospital, and save lives. For most Americans, if they get this updated COVID-19 vaccine, they can go about their lives this fall and winter with the peace of mind that they remain protected against serious illness. The updated vaccines target the BA.4 and BA.5 subvariants of Omicron – the versions of the virus that are most dominant in the U.S. We have the tools we need to manage this moment. As the weather gets colder, Americans must take action to stay protected. COVID-19, flu, and other respiratory illnesses spread more quickly in the winter, as people gather indoors. While COVID-19 is not the disruptive force it was when the President took office, the virus continues to evolve. The President will get his updated COVID-19 vaccine, and call on everyone-including state, local, education, and business leaders-to do their part to protect themselves, their loved ones, and their communities. Over 20 million Americans, including nearly one in five seniors, have already rolled up their sleeves to get their updated COVID-19 vaccine, and the President will encourage more Americans to do so right away. Today, President Biden will announce additional efforts to get Americans their updated COVID-19 vaccine, so that they have the protection they need heading into Thanksgiving and can have a safe and healthy holiday season. President Biden to Call on All Americans to Get Their Free, Updated COVID-19 Vaccine and Do Their Part to Ensure a Safe and Healthy Winter
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